Saturday, November 10, 2007

Work At Home Based Business Opportunities Need Killer Headlines

Author: Ahmad Nazri
http://www.netbusiness2u.blogspot.com/


All work at home based business opportunities publicize ads must follow a certain process to become convincing productive and effective.

1.The Ad Has To Spark Attention.
If you advertise your work athome based business opportunities and no one will recoqnize theads, it is a waste of money. So the job of the headline is tograb the readers attention by promising something useful to himby using words that can do that.Now your headline will work only if the readers have at thatvery moment a need for the work at home based businessopportunities, which you offer. But if you use for instance optimized articles and the reader comes through the searchengine search, the potential is great that he will take the action and buy!

2. A Good Headline Grabs 5 Times More Readers Vs The Text.
Keepin mind this figure because it means that you have to plan your headlines, they are the marketing engines. After the headline,the teaser or the first paragraph is the second most important part, because it must grow the excitement and make the reader towant more.

3. The Article Directories Use Only The Headlines On TheListing.
How do you read your morning paper? I think most of us read first the headlines. If your headlines are in the long list of headlines, how do the stand out from the crowd?

4. Your Promise Must Be In The Headline.
The headline draws warmreaders, those readers have the kind of the need, which is meantioned in the headline. The headline has to have an answer to the readers problems.

5. It Is Effective If The Headline Sounds Like News.
The mostused element in the marketing are new things, the real product novelties or the new kind of communication. The news in the headline is like a magnet. It does not necessarily mean thatthere is something really new, but the headline can just give that kind of an impression. Truth well told!

6. Longer Headlines Are More Effective Ones.
According to the many researches, the longer headline copy sells more products than the shorter ones. A longer headline is simply a moreconvincing because of the longer time of influence. In the marketing of the work at home based business opportunities it isrecommended to write headlines with max 12 words including yourmain and, if possible, the second best keyword. The capitalized first letters give extra power and if you can use odd numbers,like 5, 7, 11, the better!

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