Monday, December 10, 2007

Home Based Business Review Scams

How many times have you read an article that professes to be a review on the home business opportunity that you are considering, only to find it's an advertisement for another opportunity? Truth be told, most authors have their own home business or cash cow that they would like you to be a part of, just to be clear, I am no different.



You will find reviews on Passport To Wealth, EDC Gold, Perfect Wealth Formula, Liberty League International and just about any other business or MLM that you are investigating. Problem is, they are all biased. Much of what you read on the internet is an opinion from someone who is looking to offer you something else. Yes, I am an internet entrepreneur, and I too would be biased if I wrote an article on another business. So, reviews written by anybody who has a vested interest in you not joining another company are not to be trusted. Their motives for writing the reviews are not for your benefit, but the authors. I am not telling you that the authors are lying, they may have been involved in the company they are reviewing and failed. But, odds are, they will fail at what ever they are currently involved in.

Now, this is specific to reviews, not how to articles or articles providing information on how to find the right opportunity, or to create success in some industry. Although they may be slightly biased being as the authors are involved in some opportunity, they can provide some very useful information.

The bottom line is my or anyone else's success or failure is of no indication on weather you will be a success or failure at a particular business. I may work my butt off and make nothing and you may make a six figure income right out of the gate. You will create your own success, neither I nor anyone else cannot do it for you. The only question is what vehicle you will use to get there. Due your own due diligence and find the right opportunity, but take EVERY review you read with a grain of salt.

This does not mean you cannot look for reviews on the internet, just realize that if you want to finding something bad about whatever business you are investigating, you Will Find It. Look for positive feedback and you Will Find It. So be very skeptical about what you read and try and separate the truth from fiction or the advertisement from credible information. Email the author reviewing the business and ask some specific questions about their review. Try and find multiple reviews from multiple authors and look for a common theme, then investigate that theme.

When looking for a home based business, you will never be able to dispel all of your fears or all of your risk. There is some risk involved in any business, you just need to minimize that risk as much as possible before going forward.

Be honest with yourself, be skeptical and when you feel comfortable go for it. Just remember the old adage, "if it sounds too good to be true, it probably is".

Sunday, December 2, 2007

Work At Home Internet Business, Quick Sales With PPC

Author: Juhani Tontti

Article:
This is the best internet can offer, tightly targeted target group, who voluntarily want to see your work at home internet business ads.

1. How Can You Build An Effective PPC Campaign? A powerful work at home internet business PPC campaign includes three main
elements: a keyword, an ad copy and cost per click. Most propably you will need tens or hundreds of keyowords to keep the cost per click low and the amount of clicks high enough.



2.Different Searchers Have Different Needs. You see, the searchers are not alike, but have their personal needs for work at home internet business: some search for extra money, some are already professional ones, some search for affiliate business etc. This has an influence on the keyword selection and on the adcopy.

3. Split Test The Adcopies. In your work at home internet busines ads, you can use about 100 characters plus the url. It means that every single character must be carefully thought. You can have tens of different versions from the same copy.

PPC campaign responds so quickly, that it is easy to see which copies work. By changing lines or the order of the words you can improve the conversion rates dramatically. To make PPC to work use keyword on the first line of the ad, because that matches to what the searcher is looking for.

4. AIDA. The ad must arouse attention, then interest, then desire and finally to make a reader to act, i.e. to click the link. This is called preselling: the adcopy presells either a product or the idea of the landing page. All selling will happen from the landing page.

5. The Content Page Does Not Work Well As A Landing Page. PPC ad gives a visitor a hint about what is coming, makes him want to get more information. When a visitor has clicked the ad and arrives to the landing page, the same style must continue. More encouragement to join the program and of course a gift, when he gives his email address. This makes the visit a part of the multistep process, because now you can use autoresponder and send him email messages over a long period of time.

6. PPC Is A Real Time Auction. Actually you can decide which keywords you choose and how high your small text ad will climb on the search engine result page: the higher you aim, the more money you have to pay. If you have a hint about the conversion rate, you can calculate how much is worth to pay.

If your average netsale is $ 60 and the conversion rate is 1 %, 100 visitors is needed for one sale. All clicks, which costs under 60 cents are profitable ones. How much under, depends on the profitability target you have set. In praxis the price of the keywords varies greatly, even day by day, because PPC is a real time auction.

About the author:
Juhani Tontti, B.Sc., Marketing. PPC Rocks! Make A Short Trip To My Work At Home
Internet Business
Site To Get More Useful Hints About PPC Campaings. Click HERE:

Work At Home Internet Business Owner, Choose Success

Author: Juhani Tontti

Article:
If this work at home internet business will be your first one, be realistic. Everything in this business takes time. Internet is full of opportunities and has a tremendous information overload. It is really difficult to find out the right things.

If you think, what is the best way to enter this market and to quarantee that you will do the right things, what will it be? I am sure you agree, that it is not wise to try to invent the wheel again, but to copy the tested tricks from the people, who have already done their successes.



1. How To Find Your Team? Like in hockey, for instance, if you play in bad team, you have no chances to reach the top. The company will make you as a part of it. It does not matter how hard you will try. But in a good team, you cannot avoid to make a success, it is more or less a must. Find your team around a good, experienced affiliate program. Go and meet them at the discussion forum.

2. Ok, Now You Are In A Good Team, So What? The rule number one
is: make enough questions, when you are in the starting phase of your work at home internet business. The idea is to get the picture about the whole arena and also to find out what promotions tactics are those you like. You just cannot learn many techniques, most people are good at just one or two tactics.

3. Be Persistant, It Is A Long way! Most work at home internet business owners are suprised, how long time it takes to build a real internet income. It is wise to think long term right in the start and thus to avoid stopping the whole business, when first disappointments will appear.

4. KISS, Keep It Simple Stupid! To build an internet business is very easy. Just choose a good affiliate program, with experienced team and they will teach you all. Your role is the questionmakers role: ask as much as you can and join hundreds of threads on the forums. That is the whole story.

5. Track Your Ads And You Will Learn The Tricks. For a newbie work at home internet business owner it is important to track all actions to be able to learn, which will bring the traffic to his sites. The rest is just repetion of the successful promotions.

6. A Discussion Forum Is Your Work At Home Internet Business University. There is everything you need. Experienced and helpful internet marketers with tons of tested tricks to promote the work ato home internet business. I argue that you can throw whatever question and the forum people will solve it in minutes or at least in hours.

About the author:
Juhani Tontti, B.Sc., Marketing. Select Success! I Invite You, My Valued Friend, For A Short And Useful Visit To My Work At Home Internet Business Site To Find Ideas For Yourself. Just Click
HERE:

Benefits Of An Honest Home Based Business

Author: John E Adams

Article:
The Benefits of an Honest Home Based Business. Why working from home is the best job in the world!

Everybody has dreams of having enough time and money to do the things they want to do. For most, this is just that--a dream.
The grind of the 9 to 5 is a fact of life for most of the worlds population.

Then the Internet came along. The Internet brought a whole new marketing strategy to the world. It also made possible what was not possible before. That is for anybody to be able to achieve his or her dream of financial independence.

Hence the introduction of the Internet centric, home based business.

The benefits of an honest home based business are many. The idea of having the time as well as the money to do the things only dreamed of before has become attainable to the masses. With a home based business, you can have that dream.

But is running a home based business better than going to work every day? Absolutely, positively without a doubt YES! Having your own home based business allows you the time to be with your family, raise your kids and take those long awaited vacations you always wanted to.

As much as time is a benefit of an honest home based business, money is a much more important factor.

Without a sufficient income, all the time in the world is meaningless, right? An Internet based business out of your house is a way to make the kind of money you never thought you would.

A home based Internet business needs three basic things to
succeed:

1. A product to market. 2. A website to market that product. 3.
A little incentive to succeed.

The product is simple. Find something that you believe in and start spreading the word. This can be something produced or supplied by someone else or you can create your own original product. The product should be something that is needed. This puts it in demand right away.

Once the word gets out, you will need a central place to bring people to see your product. This is where a website is an absolute necessity.

Having your own website gives you complete control over content, sales calls, visitor tracking and delivery.

This is where you can really step out and shine above the rest.
Showcase your product and learn the art of pre-selling (getting the visitor to trust you as an authority on the subject) and the sales will follow suit. The incentive is something that YOU provide.

The drive to succeed is fueled by your desire to make the money you need to use the time you will have to your benefit. In other words, you must WANT to succeed in order to succeed. This is basic human nature.

Think of all the things you could do if you didn't have to go to work every day for 8 hours. In most cases, a home based business can be handled and managed in a couple of hours a day. The rest of the day is yours to spend as you like.

Think of all the money you could put in your own account. The limit is only what you make it so think big! All this is made possible with having your own website that markets your product.

The benefits of an honest home based business are too numerous to mention here

The only honest way to appreciate the benefits of working from home is to try it. It may should like a cliché, but honestly; seeing is believing, but doing is achieving!

About the author:
Copyright John Adams The fastest way to making money is making a start. Get the answers here The benefits of an honest home based business

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